Picture this. Your company just launched a new product, and everyone on your team is beyond excited. You already have a healthy group of existing customers who are on-board and eagerly waiting to try your product.
These customers have been acquired mostly through word-of-mouth and print advertisements, but it’s ultimately not enough to reach your end goals for the month and offset your new launch costs.
Your company needs to cast a wider net, metaphorically speaking, and reach a new audience to grow revenue and expand your business.
You need more clients, but how do you get them?
Put down that magazine or catalog; it’s time to go digital!
Don’t get us wrong; traditional (old-school) marketing methods are still effective, but not nearly as much as their digital (modern) counterpart. 70% of consumers had rather learn about products or services through the internet instead of traditional advertising.
Social Media Marketing
Facebook, Instagram, Twitter, YouTube, Pinterest, and TikTok (among others) are THE social media platforms to utilize in 2020. Why? Both younger and older generations flock to social media in search of connectivity and the next best brand, product, or idea.
Social media is actually one of the top ways to reach younger generations, such as millennials and Gen Z. These two groups are the minds of the future and, thus, hold immense purchasing power. As of 2020, 50% of consumers aged 16-24 will research a product on social media before making a purchasing decision. The phenomenon of social influence is extremely powerful for brands who want to get more clients and boost revenue.
Many people think email is dead and should be swept into the old-school marketing category, but this is far from the truth. Email marketing is still considered digital, and as such, it boasts impressive stats that leaves marketers scrambling to build their email list. There are approx. 3.9 billion people who use email every day. That means 3.9 billion opportunities to reach a new client, engage with a customer, or make that last sale you needed.
Marketers who make use of segmented email campaigns have reported a whopping 760% increase in sales revenue. The key to a successful email campaign is segmenting your list- a.k.a separating contacts into groups based on specific criteria.
To stand out among all the other search listing on Google or Bing, your website must be search engine optimized (SEO). SEO is one digital marketing method that every marketer wants a piece of. It is the fuel that keeps websites in the search spotlight and helps potential customers find their content.
If your business has a physical location, are you optimizing your website or blog to reflect where you are located? For example, if your business is based in Arizona, your website should be optimized for the keyword “Arizona” or similar. 72% of people will visit a local store if it pops up in online search results and is nearby.
Our future is digital. If you want to get more clients for your business, online marketing is the way to go. Make use of the three methods above, and you might be surprised at the results. Trust us.